Top 5 Hasbro Games Apps Performance in Mexico Q1 2023

In Q1 2023, the top 5 Hasbro games on a unified platform in Mexico showcased diverse trends in downloads, revenue, and active users. Data from Sensor Tower provides a detailed look at these metrics.

World of Peppa Pig: Kids Games saw a dynamic quarter. Weekly downloads peaked at 24.4K in the first week of January and showed significant fluctuations, ending the quarter at around 18K. Revenue demonstrated a steady rise, reaching approximately $727 in the week of January 23, and maintained an average around $600-$700 for the rest of the quarter. Active users started at 51.6K and peaked at 57K in the second week, before ending the quarter at approximately 52.7K.

Peppa Pig: Polly Parrot experienced a varied trend in downloads, starting at 8.6K and peaking at 20.6K in mid-March, before dropping to 8.2K by the end of the quarter. Active users also saw growth, beginning at 22.9K and peaking at 41.9K in mid-March, then declining to 31.6K by the end of March.

Epic Prankster: Hide and shoot had more stable metrics. Weekly downloads fluctuated between 5.6K and 12.7K, while revenue hovered around $20-$70, peaking at $72 in mid-January. Active users started at 24K and gradually decreased to about 11.8K by the end of the quarter.

MY LITTLE PONY: MAGIC PRINCESS demonstrated consistent performance. Weekly downloads remained around 6K-7K, with a slight increase to 7.4K at the end of March. Revenue showed a steady increase, peaking at $693 in the last week of March. Active users remained stable, averaging around 60K throughout the quarter, with a peak of 63.2K in the last week of March.

PJ Masks™: Moonlight Heroes experienced a decline in metrics. Weekly downloads fell from 5.8K to 3.7K over the quarter, and revenue remained minimal, peaking at $22 at the end of January. Active users decreased from 33.4K to 27.6K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analysis, visit Sensor Tower's website.